Characterizing the orthodontic patient's purchase decision: A novel approach using netnography.
American Journal of Orthodontics and Dentofacial Orthopedics(2017)
摘要
•Netnography provides unobtrusive and rich data for qualitative analysis.•New factors were identified to more thoroughly characterize patient decision making.•A conceptual framework was created to describe the decision-making process.•Internal and societal influences impact perceptions of benefits and barriers.
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