Key External Influences Affecting Consumers' Decisions Regarding Food

Carmen María Gómez-Cantó
Carmen María Gómez-Cantó

FRONTIERS IN PSYCHOLOGY, pp. 16182016.

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Abstract:

Among the numerous internal and external forces that compete for consumers' attention in the context in which they buy their food, this paper will seek to provide a review of the most important external influences, such as the variables related to food itself. To this end, in addition to the food attributes traditionally identified in fie...More

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