Estimating the Pathways of an Antitobacco Campaign
The Journal of adolescent health : official publication of the Society for Adolescent Medicine, Volume 63, Issue 4, 2018, Pages 401-406.
InterventionMass media campaignPreventionYouth tobacco use
Findings suggest that engaging youth and young adults in a cause-based social movement for promoting health can be a powerful strategy to drive positive behavior change. Messages targeting attitudes that resonate with values important to this age group, including independence and connectedness, are particularly effective. Investments in n...More
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