Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market

Zongshuan Duan
Zongshuan Duan
Julian Kwok
Julian Kwok
Steven Binns
Steven Binns
Yoonsang Kim
Yoonsang Kim
Glen Szczypka
Glen Szczypka

Tobacco control, 2018.

Cited by: 19|Bibtex|Views5|Links
WOS
Keywords:
advertising and promotionelectronic nicotine delivery devicessocial marketingsurveillance and monitoring

Abstract:

The discrepancies between e-cigarette sales data and the prevalence of e-cigarette use from surveys highlight the challenges in tracking and understanding the use of new and emerging tobacco products. In a rapidly changing media environment, where successful and influential marketing campaigns can be conducted on social media at little co...More

Code:

Data:

Your rating :
0

 

Tags
Comments