Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market
Tobacco control, 2018.
advertising and promotionelectronic nicotine delivery devicessocial marketingsurveillance and monitoring
The discrepancies between e-cigarette sales data and the prevalence of e-cigarette use from surveys highlight the challenges in tracking and understanding the use of new and emerging tobacco products. In a rapidly changing media environment, where successful and influential marketing campaigns can be conducted on social media at little co...More
Full Text (Upload PDF)
PPT (Upload PPT)