Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland

Elizabeth C Hair
Elizabeth C Hair
Morgane Bennett
Morgane Bennett
Emily Sheen
Emily Sheen
Jodie Briggs
Jodie Briggs
Zoe Fenn
Zoe Fenn
Jeffrey G Willett
Jeffrey G Willett

Tobacco control, 2018.

Cited by: 6|Bibtex|Views0|Links
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Keywords:
advertising and promotionnon-cigarette tobacco productspackaging and labellingtobacco industry

Abstract:

IQOS was marketed as a sophisticated, high tech and aspirational product. Because youth and young adults are more interested in such product positioning, this approach raises some concern about youth appeal. This research shows cultural factors appeared to affect the appeal of this messaging, indicating that prevalence and uptake data wil...More

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