How Is Marijuana Vaping Portrayed on YouTube? Content, Features, Popularity and Retransmission of Vaping Marijuana YouTube Videos

Angeline Sangalang
Angeline Sangalang
Molly Rooney
Molly Rooney

Journal of health communication, 2018, Pages 1-10.

Cited by: 1|Bibtex|Views3|Links
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Abstract:

The purpose of the study is to investigate how vaping marijuana, a novel but emerging risky health behavior, is portrayed on YouTube, and how the content and features of these YouTube videos influence their popularity and retransmission. A content analysis of vaping marijuana YouTube videos published between July 2014 to June 2015 (n = 21...More

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