Recruiting and retaining youth and young adults: challenges and opportunities in survey research for tobacco control
Tobacco control, Volume 27, Issue 2, 2018, Pages 147-154.
MediaPreventionPriority/special populationsSocial MarketingSurveillance and Monitoring
This study is among the first to employ this hybrid ABS-to-online methodology to recruit and retain youth and young adults in a probability-based online cohort panel. The approach is particularly valuable for conducting research among younger populations as it capitalizes on their increasing access to and comfort with digital communicatio...More
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