Effects of the truth FinishIt brand on tobacco outcomes
Preventive medicine reports, Volume 9, 2018, Pages 6-11.
Since 2000, the campaign has grown as a social marketing brand. Back then, employed branding to compete directly with the tobacco industry. In 2014, the launch of reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavior. Building on a previous validation study, the current study examine...More
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