Effects of the truth FinishIt brand on tobacco outcomes

Elizabeth C Hair
Elizabeth C Hair
Jeremy Williams Snider
Jeremy Williams Snider
Marisa Greenberg
Marisa Greenberg

Preventive medicine reports, Volume 9, 2018, Pages 6-11.

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Keywords:
BrandingPreventionSmokingSocial marketingTobacco

Abstract:

Since 2000, the campaign has grown as a social marketing brand. Back then, employed branding to compete directly with the tobacco industry. In 2014, the launch of reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavior. Building on a previous validation study, the current study examine...More

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