Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution

    Organization Science, Volume 29, Issue 4, 2018, Pages 588-611.

    Cited by: 5|Bibtex|Views8|Links
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    Abstract:

    In this paper, we develop an exemplar-based model of the emergence and evolution of proto-categories—new groupings of products that are only weakly entrenched but have the potential to become widely institutionalized—and examine how different positioning strategies of new entrants vis-a-vis the exemplar of a proto-category affect entrant ...More

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