Resale price maintenance in supply chains with general multiplicative demand.
Operations Research Letters(2018)
摘要
We analyze a supply chain with a Resale Price Maintenance (RPM) contract in which the manufacturer sets the retail price with a general multiplicative price–demand function and prove the existence/uniqueness of an equilibrium. We also compare the equilibrium prices and quantities, consumer surplus and total system welfare for the RPM and wholesale price contracts. We conclude that a manufacturer may capture a smaller share of the total supply chain profit despite her ability to set the retail price.
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关键词
Supply chain,Newsvendor,Price-dependent demand,Resale price maintenance,Consumer surplus
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