Identifying research topics in marketing science along the past decade: a content analysis

Igor Barahona
Igor Barahona
Daria Micaela Hernandez
Daria Micaela Hernandez
Hector Hugo Perez-Villarreal
Hector Hugo Perez-Villarreal

Scientometrics, Volume 117, Issue 1, 2018, Pages 293-312.

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Abstract:

In recent years, how marketing science is conceptualized has changed, as have the methods through which data are investigated. This reconceptualization is making a significant impact on the most important topics of this discipline. Here, a novel approach is used to analyse a collection of 1169 abstracts from articles published in the Jour...More

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