Investigating the Decision-Making Behavior of Maximizers and Satisficers in the Presence of Recommendations

UMAP, pp. 279-283, 2018.

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Abstract:

Psychological theory distinguishes between maximizing and satisficing decision-making styles. Maximizers tend to explore more or all alternatives when making a choice, while satisficers evaluate options until they find one that is good enough. There is limited research that examines how the existence of a recommender influences the choice...More

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