Content Unification in iTV to Enhance User Experience: The UltraTV Project.

Recent changes in TV viewers' consumption habits are pushing to a point where industry content providers and producers must create new technological solutions to retain customers. To cope with these, the UltraTV project consortium developed an iTV concept, with a focus on the unification of content from different sources. This brings together traditional TV along with Over-the-Top content, aiming to provide an integrated solution that could foster the audiovisual consumption and ease the discovery of content. This paper presents the implemented solution and reports on the results of its evaluation using a Field Trial. Results provide valuable insights for a market-oriented version of the UltraTV concept, proving the feasibility and user demand for a profile-based content unification solution for future iTV solutions.