Demand Heterogeneity in Platform Markets: Implications for Complementors
Organization Science, Volume 29, Issue 2, 2018, Pages 304-322.
While two-sided platforms e.g., video game consoles depend on complements e.g., games for their success, the success of complements is also influenced by platform-level dynamics. Research suggests that greater platform adoption benefits complements by providing more potential users, but this assumes that platform adopters are homogeneous....More
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