Effective Promotional Strategies Selection in Social Media: A Data-Driven Approach
IEEE Transactions on Big Data(2018)
摘要
Nowdays, many companies, organizations and individuals are using the function of sharing or retweeting information to promote their products, policies, and ideas on social media. While a growing body of research has focused on identifying the promoters from millions of users, the promoters themselves are seeking to know which strategy can improve promotional effectiveness, which is rarely studied ...
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关键词
Social network services,Big Data,Advertising,Heuristic algorithms
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