Privacy Concerns Amidst OBA and the Need for Alternative Models

Yomna Abdelaziz
Yomna Abdelaziz
Farah Chanchary
Farah Chanchary

IEEE Internet Computing, pp. 52-61, 2018.

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Keywords:
PrivacyAdvertisingInformation sharingData privacyInternetMore(4+)

Abstract:

What convinces users to share information about themselves in an ad-based online world? We explore users willingness to share data in the context of online behavioural advertising (OBA) and tracking prevention tools. We find positive responses for OBA and clear preferences for which types of information users would like to disclose. Facto...More

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