Privacy Concerns Amidst OBA and the Need for Alternative Models.
IEEE Internet Computing（2018）
摘要
What convinces users to share information about themselves in an ad-based online world? We explore users willingness to share data in the context of online behavioural advertising (OBA) and tracking prevention tools. We find positive responses for OBA and clear preferences for which types of information users would like to disclose. Factors including privacy attitudes and control mechanisms impact...
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关键词
Privacy,Advertising,Information sharing,Data privacy,Internet,Target tracking,Data collection,Behavioral sciences,Human computer interaction
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