Differential Firm Commitment to Industries Supported by Social Movement Organizations
Organization Science, Volume 29, Issue 1, 2018, Pages 154-171.
This article theorizes about and tests the conditions under which firms’ commitment to an industry is influenced by social movement organizations (SMOs) that favor the industry. We argue that the more prominent SMOs are within an industry, the more a firm increases its commitment to that industry by expanding its operations; yet, this mai...More
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