Subgraph-augmented Path Embedding for Semantic User Search on Heterogeneous Social Network.

Semantic user search is an important task on heterogeneous social networks. Its core problem is to measure the proximity between two user objects in the network w.r.t. certain semantic user relation. State-of-the-art solutions often take a path-based approach, which uses the sequences of objects connecting a query user and a target user to measure their proximity. Despite their success, we assert that path as a low-order structure is insufficient to capture the rich semantics between two users. Therefore, in this paper we introduce a new concept of subgraph-augmented path for semantic user search. Specifically, we consider sampling a set of object paths from a query user to a target user; then in each object path, we replace the linear object sequence between its every two neighboring users with their shared subgraph instances. Such subgraph-augmented paths are expected to leverage both path»s distance awareness and subgraph»s high-order structure. As it is non-trivial to model such subgraph-augmented paths, we develop a Subgraph-augmented Path Embedding (SPE) framework to accomplish the task. We evaluate our solution on six semantic user relations in three real-world public data sets, and show that it outperforms the baselines.