Experience Design meets Service Design: Method Clash or Marriage?

CHI Extended Abstracts(2018)

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摘要
User experience (UX) research is moving from product- and user needs-centric design towards more holistic design for services. At the same time, digitalization is driving the Service Design community towards digital services. Despite the similarity of interests, these two communities have been surprisingly apart. This workshop focuses on the intersection of experience and service design, discussing the ideological and methodological similarities and differences between the two. The workshop has four objectives: (1) to explore ideological and methodological similarities and differences in service and experience design, (2) to share experiences of integrating service and experience design, (3) to identify research themes for the future, and (4) to connect people working in this area.
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关键词
Experience design, Service design, Omnichannel design, User experience, Customer experience, Brand experience
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