Attitudes toward the prototypical environmentalist predict environmentally friendly behavior

Journal of Environmental Psychology, pp. 132-140, 2017.

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Abstract:

Despite concern about environmental issues, many people engage in environmentally-unfriendly behavior. The present research introduces a novel predictor of environmentally friendly behavior: attitudes toward the prototypical environmentalist, or the favorability of a mental image someone has of the typical, representative environmentalist...More

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