Motivating underdogs and favorites
Organizational Behavior and Human Decision Processes(2017)
摘要
•The research examines how motivational appeals influence ‘underdogs’ and ‘favorites’ effort in intergroup competitions.•Underdogs are more motivated by ‘win’ focused appeals.•Favorites are more motivated by ‘don’t lose’ appeals.•Insight into the psychology of being part of an underdog vs. favorite group is provided.
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关键词
Underdogs,Favorites,Intergroup competition,Motivation,Regulatory fit
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