CAMF: Context Aware Matrix Factorization for Social Recommendation.

Social Networks have experienced increased popularity and rapid growth in recent years. Recommendation is significant for users due to the extremely large amount of information in Social Networks. Most existing recommender systems rely on collaborative filtering techniques which focus on recommending the most relevant items to users based on past rating information of users or items. In Social Networks, the cold-start and data sparsity problems are very serious because new users and items are growing rapidly. Taking the Event Recommendation problem in Event-Based Social Networks as a scenario, many events are newly created and have few feedbacks. Existed collaborative filtering based methods will fail for Social Recommendation due to these problems. Therefore, a more sophisticated recommendation mechanism that can efficiently combine various contextual information to further improve recommendation quality is desired. In this paper, we propose a Context Aware Matrix Factorization model called CAMF which models implicit feedbacks and various contextual information simultaneously for Social Recommendation. Specifically, CAMF is a unified model that combines the Matrix Factorization model which models implicit feedbacks with the Linear Contextual Features model which models explicit contextual features. Extensive experiments on a large real-world dataset demonstrate that the CAMF model significantly outperforms state-of-the-art methods by 12.7% in terms of accuracy for the Event Recommendation problem.