Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
Computers in Human Behavior, Volume 82, 2018, Pages 44-53.
Augmented realityScience festivalsVisitor engagementExperience economySatisfactionMore(1+)
Augmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leading to the research era of experience economy. Although technology-enhanced visitor engagement is crucial for science festivals, research focusing on visito...More
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