A Path-constrained Framework for Discriminating Substitutable and Complementary Products in E-commerce.

In personalized recommendation, candidate generation plays an infrastructural role by retrieving candidates out of billions of items. During this process, substitutes and complements constitute two main classes of retrieved candidates: substitutable products are interchangeable, whereas complementary products might be purchased together by users. Discriminating substitutable and complementary products is playing an increasingly important role in e-commerce portals by affecting the performance of candidate generation, e.g., when a user has browsed a t-shirt, it is reasonable to retrieve similar t-shirts, i.e., substitutes; whereas if the user has already purchased one, it would be better to retrieve trousers, hats or shoes, as complements of t-shirts. In this paper, we propose a path-constrained framework (PMSC) for discriminating substitutes and complements. Specifically, for each product, we first learn its embedding representations in a general semantic space. Thereafter, we project the embedding vectors into two separate spaces via a novel mapping function. In the end, we incorporate each embedding with path-constraints to further boost the discriminative ability of the model. Extensive experiments conducted on two e-commerce datasets show the effectiveness of our proposed method.