An adoption framework for mobile augmented reality games: The case of Pokémon Go

Alexander Rossmann
Alexander Rossmann
M. Claudia tom Dieck
M. Claudia tom Dieck

Computers in Human Behavior, Volume 76, 2017, Pages 276-286.

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Keywords:
Mobile gamingAugmented realityPokémon GoGratificationRiskMore(1+)

Abstract:

Pokémon Go was the first mobile augmented reality (AR) game to reach the top of the download charts of mobile applications. However, little is known about this new generation of mobile online AR games. Existing theories provide limited applicability for user understanding. Against this background, this research provides a comprehensive fr...More

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