A Big Data Analytics Method for Tourist Behaviour Analysis.

•This paper introduces a big data analytics solution for destination management organization’s decision support.•The design artefact is specified as a ‘method’ to analyse the social media data to support strategic decision-making in tourism.•Proposed solution method has the capability to provide insight of tourist’s behavioural patterns at destinations.•The capability of the solution method is demonstrated in a case study of inbound tourists to Melbourne, Australia.