ICT Intervention for Agriculture Development: Designing an IVR System for Farmers in Pakistan.

This paper presents results of a field study of an interactive voice response (IVR) system developed for the agricultural community of Punjab, Pakistan. We studied the information requirements and the user demographics to develop a basic IVR system which disseminates agro-information such as weather forecast, pesticide and fertilizer information etc. In terms of usability and information extraction, simple menu-based navigation was, relatively, easily understood and used. The usage was evaluated and results show that such a system is a viable option to deliver agro-information.