Marketing and Testosterone Treatment in the USA: A Systematic Review.

Jathin Bandari,Omar M Ayyash,Sherry L Emery,Charles B Wessel,Benjamin J Davies

European Urology Focus（2017）

引用 36|浏览8

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摘要

Off-label indications explain recent expansions of testosterone replacement therapy (TRT) prescriptions over the last 2 decades. Direct-to-consumer advertising poses a unique challenge in the USA. Overtreatment is avoided by applying strict diagnostic criteria for hypogonadism, which limits the addressable market for TRT.

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关键词

Testosterone,Marketing,Advertising,Cost,Direct to consumer

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