Leveraging Big Data For Sustaining Open Innovation: The Case Of Social Tv

The concepts of open innovation and big data have been largely explored, but little research focused on the use of big data for open innovation activities. We explore how big data obtained by social media can be useful for open innovation activities in Television (TV) domain. Results demonstrate that the analysis of open data coming from social media data allows TV managers to identify the specific TV contents and Twitter elements, which are able to increase the social media traffic related to the show and gain insights for innovating the design of the TV show's episodes or seasons.