Broadcast and broadband reception quality field experiment to validate the effectiveness of Media-Unifying platform

With the growing popularity of a variety of devices, such as smart phones and tablets, users now have more options to watch video content, and the same content is available on different media using either broadcast or broadband. To simplify video watching for users, we have proposed Media-Unifying platform that automatically selects the appropriate delivery media according to the device function and the user's situation. This paper describes a field experiment with measuring tools that record the reception quality of both broadcast and broadband. The experiment was conducted in an environment that simulates real-life situations, such as walking or riding on a train, to verify the validity of the proposed platform. Measured data showed that the platform can increase total viewable time and reduce the amount of broadband data reception.