Embedding Identity and Interest for Social Networks.

Network embedding fills the gap of applying tuple-based data mining models to networked datasets through learning latent representations or embeddings. However, it may not be likely to associate latent embeddings with physical meanings just as the name, latent embedding, literally suggests. Hence, models built on embeddings may not be interpretable. In this paper, we thus propose to learn identity embeddings and interest embeddings, where user identity includes demographic and affiliation information, and interest is demonstrated by activities or topics users are interested in. With identity and interest information, we can make data mining models not only more interpretable, but also more accurate, which is demonstrated on three real-world social networks in link prediction and multi-task classification.