Healthcare support for underserved communities using a mobile social media platform

Emerging digital technologies for healthcare information support have already contributed to reducing the digital divide among rural communities. Although mobile health (m-health) applications facilitate provision of support for treatment consultation in real-time, their substantial potential has not yet been operationalised for decision support to meet citizen demand in developing nations. Modern healthcare information access, especially in rural areas of developing countries, is critical to effective healthcare, since both information and expert opinions are limited. Mobile phone and social media penetration, however, is often extensive. In this paper, we design and evaluate an innovative mobile decision support system (MDSS) solution for rural citizens healthcare decision support and information dissemination.