Is It Still Where I Expect It? - Users' Current Expectations of Interface Elements on the Most Frequent Types of Websites.

Abstract Knowing users’ expectations about what they expect on a website and where they expect to find it is crucial for the success of a website. For the last decade, technological advances have entailed major changes in website design but the impact of these changes on users’ mental representations of websites remains unclear. In an online study (N = 841), we asked users to sketch their prototyp...