Using Facebook Ads Audiences for Global Lifestyle Disease Surveillance: Promises and Limitations

WebSci, 2017.

Cited by: 15|Bibtex|Views25|Links
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Abstract:

Every day, millions of users reveal their interests on Facebook, which are then monetized via targeted advertisement marketing campaigns. In this paper, we explore the use of demographically rich Facebook Ads audience estimates for tracking non-communicable diseases around the world. Across 47 countries, we compute the audiences of marker...More

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