Agreeing on What? Creating Joint Accounts of Strategic Change

    Organization Science, Volume 28, Issue 1, 2017, Pages 152-176.

    Cited by: 9|Bibtex|Views5|Links
    EI

    Abstract:

    This paper addresses a fundamental conundrum at the heart of meaning making: How is agreement to change achieved amid multiple, coexisting meanings? This challenge is particularly salient when proposing a new strategic initiative as it introduces new meanings that must coexist with multiple prevailing meanings. Yet, prior literature on me...More

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