Is It Worth Responding to Reviews? Studying the Top Free Apps in Google Play.

Up to this point, researchers have not explored the value of responding to user reviews of mobile apps. An analysis of reviews and responses for 10,713 of the top apps in Google Play showed that few developers responded to reviews. However, responding can have positive effects. Users changed their ratings 38.7 percent of the time following a response, with a median rating increase of 20 percent.