Going Gray, Failure To Hire, And The Ick Factor: Analyzing How Older Bloggers Talk About Ageism

Ageism is a pervasive, and often invisible, form of discrimination. Though it can affect people of all ages, older adults in particular face age-related stereotypes and bias in their everyday lives. In this paper, we describe the ways in which older bloggers articulate a collective narrative on ageism as it appears in their lives, develop a community with anti-ageist interests, and discuss strategies to navigate and change societal views and institutions. Bloggers criticize stereotypical notions that focus exclusively on losses that occur with age and advocate a view that takes into account the complexity and positive aspects of older adulthood. This paper contributes a unique case of online collective action among older adults while drawing on their online discourse as a way of understanding what ageism means for CSCW.