Achievement and Friends: Key Factors of Player Retention Vary Across Player Levels in Online Multiplayer Games
WWW (Companion Volume), 2017.
Retaining players over an extended period of time is a long-standing challenge in game industry. Significant effort has been paid to understanding what motivates players enjoy games. While individuals may have varying reasons to play or abandon a game at different stages within the game, previous studies have looked at the retention probl...More
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