To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors

SocInfo, pp. 337-346, 2016.

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Abstract:

In this paper, we explore the role of derived personality traits from Twitter in determining consumer behaviors. We conduct comprehensive analysis on a large industry dataset containing 188,654 individual level purchasing records across over 100 product categories. For each category, we build classifiers to distinguish buyers from non-buy...More

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