Targeted Ads Experiment on Instagram

    SocInfo, pp. 297-306, 2016.

    Cited by: 0|Bibtex|Views3|Links
    EI

    Abstract:

    Ensuring media is brought appropriately and directed toward the “right people” is an important challenge. Marketers have traditionally employed demographic-based strategies such as age and gender to find target ad viewers. This research explores an alternative method by utilizing the embedding of brand relationships drawn from rich social...More

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