Social Business Hybrids: Demand Externalities, Competitive Advantage, and Growth Through Diversification
Organization Science, Volume 27, Issue 5, 2016, Pages 1275-1289.
Organization scholars have recently studied the internal challenges and opportunities faced by companies that combine business and social logics (i.e., social business hybrids). By adopting a demand-side perspective, this paper addresses the implications of hybridity for strategic choices with products and businesses by focusing on the ro...More
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