Spreading the Word: The Microfoundations of Institutional Persuasion and Conversion

    Organization Science, Volume 27, Issue 4, 2016, Pages 989-1009.

    Cited by: 12|Bibtex|Views1|Links
    EI

    Abstract:

    I examine the microlevel processes involved when members of an organization seek to persuade others to internalize a new institutional logic. To do so I conduct a qualitative study of the Alpha course, an evangelizing movement designed to convert agnostics to a particular—and contested—interpretation of Christianity. My analysis suggests ...More

    Code:

    Data:

    Your rating :
    0

     

    Tags
    Comments