Patterns and Sequences: Interactive Exploration of Clickstreams to Understand Common Visitor Paths

IEEE Trans. Vis. Comput. Graph., Volume 23, Issue 1, 2017, Pages 321-330.

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Data visualizationData miningVisual analyticsCompaniesNavigationMore(1+)

Abstract:

Modern web clickstream data consists of long, high-dimensional sequences of multivariate events, making it difficult to analyze. Following the overarching principle that the visual interface should provide information about the dataset at multiple levels of granularity and allow users to easily navigate across these levels, we identify fo...More

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