Understanding online communities on social networks via the notion of imagined communities: the case of Tripdvisor
IJWBC, Volume 12, Issue 3, 2016, Pages 238-261.
This paper employs Andersonu0027s imagined communities and their contributing elements that connect people - even if they have never met - to apply it to TripAdvisor, arguing that TripAdvisor has characteristics of an imagined community, a concept initially employed in defining nations but may well apply in the creation and maintenance of...More
Full Text (Upload PDF)
PPT (Upload PPT)