Beer Living Lab – Intelligent Data Sharing

The Beer Living Lab (BeerLL) provided an environment for businesses, authorities, technology providers and universities to explore innovative concepts for export of excise goods. The BeerLL concept, developed as a result of the collaborative efforts, proposes a radical shift from the traditional “data-push“ to an innovative “data-pull“ model. In the new model, trusted traders (such as Authorized Economic Operators) who can ensure that they are in control of their supply chain operations no longer need to submit any information to the authorities. Instead, interested governments get 24/7 secured access directly to the business systems of the supply chain partners and can “pull“ information when needed.