Chinese UI Design Guidelines 2.0

This paper presents the preferences of selected UI components of Chinese users. The areas of study were chosen using from a semiotic perspective, which lead us to focus on the cultural context, as well as the linguistic structure of user interaction. This quantitative study based on 50 respondents was targeted at validating the data gathered in a qualitative pilot study. The results are presented as UI design guidelines to simplify their adoption by both HCI researchers, and UX practitioners.