Joint Modeling of User Check-in Behaviors for Point-of-Interest Recommendation.

ABSTRACTPoint-of-Interest (POI) recommendation has become an important means to help people discover attractive and interesting locations, especially when users travel out of town. However, extreme sparsity of user-POI matrix creates a severe challenge. To cope with this challenge, a growing line of research has exploited the temporal effect, geographical-social influence, content effect and word-of-mouth effect. However, current research lacks an integrated analysis of the joint effect of the above factors to deal with the issue of data-sparsity, especially in the out-of-town recommendation scenario which has been ignored by most existing work. In light of the above, we propose a joint probabilistic generative model to mimic user check-in behaviors in a process of decision making, which strategically integrates the above factors to effectively overcome the data sparsity, especially for out-of-town users. To demonstrate the applicability and flexibility of our model, we investigate how it supports two recommendation scenarios in a unified way, i.e., home-town recommendation and out-of-town recommendation. We conduct extensive experiments to evaluate the performance of our model on two real large-scale datasets in terms of both recommendation effectiveness and efficiency, and the experimental results show its superiority over other competitors.