Network A/B Testing: From Sampling to Estimation
WWW, pp. 399-409, 2015.
A/B testing, also known as bucket testing, split testing, or controlled experiment, is a standard way to evaluate user engagement or satisfaction from a new service, feature, or product. It is widely used in online websites, including social network sites such as Facebook, LinkedIn, and Twitter to make data-driven decisions. The goal of A...More