Predicting Attitude and Actions of Twitter Users

IUI, pp. 2-6, 2016.

Cited by: 12|Bibtex|Views49|Links
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Abstract:

In this paper, we present computational models to predict Twitter users' attitude towards a specific brand through their personal and social characteristics. We also predict their likelihood of taking different actions based on their attitudes. In order to operationalize our research on users' attitude and actions, we collected ground-tru...More

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