Applying Differential Privacy to Matrix Factorization.

ABSTRACTRecommender systems are increasingly becoming an integral part of on-line services. As the recommendations rely on personal user information, there is an inherent loss of privacy resulting from the use of such systems. While several works studied privacy-enhanced neighborhood-based recommendations, little attention has been paid to privacy preserving latent factor models, like those represented by matrix factorization techniques. In this paper, we address the problem of privacy preserving matrix factorization by utilizing differential privacy, a rigorous and provable privacy preserving method. We propose and study several approaches for applying differential privacy to matrix factorization, and evaluate the privacy-accuracy trade-offs offered by each approach. We show that input perturbation yields the best recommendation accuracy, while guaranteeing a solid level of privacy protection.